Living in the suburbs of Chicago, I have a lot of commuting men and women in my life. Many of them have early departures and return home late in the evenings. Many have also reported that they were negatively affected -at the workplace and at home - by their commutes.
Render by Annabel Huber
Fashion Collection
CMF-Optimized Geometry
Contribution:
Lead Designer
How can we bring even MORE personality to the iconic Ink Joy Gel pen?
The Paper Mate Ink Joy Gel is a top seller at retailers like Target and Walmart. It is an incredibly own-able and personality-filled pen design that is highly recognizable and beloved. While the Ink Joy Gel is fun and poppy, the double-shot tooling (TPU and Translucent plastic) prevents the pen from having Trending or Seasonal CMFs applied, like some emerging competition in the market.
The challenge was to retain the overall brand feel, while re-using existing tooling.
I worked to preserve brand identity and personality, while altering tooling to create a one-shot, CMF-optimized barrel.
I assessed which parting line and clip type served the aesthetic best and favored the CMF potential, while avoiding internal mechanics from existing geometry.
I hero-ed the pill-shaped clip with the Double Heart Emblem, while bringing in pops of color or premium touches of metal.
This was a battle of "something premium-feeling" and cost-savings and efficiencies.
Render by Annabel Huber
The new geometry was applicable to take numerous CMF applications like Heat Wraps, UV Printing, and more.
This allowed Paper Mate to released trending and seasonal theme pen packs, keeping the iconic Ink Joy Gel brand modern and on trend.
Final Product
Photography Courtesy of Newell Brands
All Photography/Digital Media credit to Newell Brands Photography/Digital Design/Graphics team